Design Led Expertise

We craft human experiences that deliver new value to businesses and people.

Design is at the core of driving digital transformation through our Research and Development programmes. Our designers help us to imagine and deliver a radically different future of the products, services and systems we connect to.

Systems not just interfaces – solving and navigating complex problems.

Through design and creative problem solving we make systems that are more than just interfaces.

Understanding people – building empathy and emotional connections.

Design helps us to understand what drives decisions and behaviours. These insights help us unlock new value and deliver innovative solutions for our customers.

Exploration and Iteration – test, learn, improve.

Good design can make ideas tangible. By building prototypes early on and gathering measurable feedback from real users, we are able to make efficient improvements. We call this validated learning.

Our design team brings expertise in:

• Design research – understanding our users in complex situations.
• Service and user experience design – crafting stories and journeys that enable people to fulfil their goals in meaningful and intuitive ways.
• Visual and Interface Design – creating the touchpoints and interfaces that are a delight to use.
• Vision Design – creating a scenario for how technology will meet future needs.

We are also pushing our own design disciplines:

We are constantly learning, developing and sharing innovative methods and practices of human-centred design. We even created a few tools of our own: